Techniques and Technologies for Integration of Authentication into Your Anti-Counterfeiting Strategy

Le Meridien Piccadilly, Central London, Tuesday 21 st February 2006

An effective anti-counterfeiting strategy depends on the successful integration of a brand-owner’s in-house teams and the interface with public sector agencies. This Workshop will guide you through the selection and implementation of authentication technologies to facilitate effective integration, with reference to examination procedures, tools and training. Sessions will include case-study exercises and collaborative working to maximise the shared experience and learning opportunity.

Session 1: the parameters of an anti-counterfeiting strategy

More brand owners than ever now have an anti-counterfeiting strategy, but too often this remains a Cinderella function. This session will provide insight into the most effective organisational structure for an effective anti-counterfeiting strategy

• Components of the strategy – in-house team, functions, technologies
• Connecting with and maximising outside resources – public sector and private
• Developing an anti-counterfeiting communications plan

Session 2: defining the authentication requirements

The number of authentication technologies grows every year. Before you select an authentication approach, you need to answer some basic questions regarding your needs. This session will guide you through the maze of authentication solutions

• What is authentication?
• The role of authentication in the strategy and how it is to be implemented
• Authentication and track & trace: competing or complementary techniques?
• The what, where, how and who of inspection

Session 3: applying your requirements to authentication technology

Overt, covert, forensic, RFID, track & trace… What is the latest in hologram techniques… how can that combine with tracking systems… is it appropriate to do so? Understanding the different types of authentication technologies available

• Overt, covert and forensic authentication systems
• Creating a workable system
• Interface with enforcement agencies
• Costs…

Session 4: putting it together

How to leave this Workshop with your route forward to implement your new anti-counterfeiting plan!

Mr Ian Lancaster is a founding director of Reconnaissance and the project manager on a number of major projects, including multi-client industry surveys, due diligence reports and business strategy development projects. He is Executive Editor of the company’s newsletters and market research reports, and has worked with government agencies, industry associations and companies on development of their anti-counterfeiting strategies.

Mr Ed Dietrich is Director, Americas, at Reconnaissance. He has held senior management positions with leading authentication companies including Flex Products division of JDS Uniphase Corporation; Optical Security Industries, Inc. (OpSec), and American Bank Note Holographics. He has developed authentication solutions for leading global customers in areas including currency and travellers cheques, identification documents, licensed products & pharmaceuticals.

www.reconnaissance-intl.com