Welcome to the Second Annual Smart Brand & Product Protection conference
Wednesday 22nd and Thursday 23rd February 2006

Gain an edge in the battle for brand security

Tuesday 21 st February 2006 Pre-Conference Workshop Techniques & technologies for integration of authentication into your anti-counterfeiting strategy Led by RECONNAISSANCE INTERNATIONAL

Your brand and products are under attack – solutions do exist. Staying ahead of the counterfeiters means you need up-to-the-minute information, clear business case evidence to support new technology or tactics, and a method of rapidly learning and evaluating a broad range of examples. ViB events’ second annual Smart Brand & Product Protection conference will provide a networking forum and structured programme of presentations giving you concise access to the latest brand enforcement knowledge that you can use to plan your own approach to the challenge.

The conference will demonstrate the latest methods of defending your products and brand including –

• Cost / Benefit analysis of the application of the latest technologies including holograms, RFID, printed / paper electronics and their operational value to your work
• The law enforcement tactics being utilised to shut down and prevent illicit trade
• The legal defences to safeguard your IP and build your case for prosecution

Pan-industry perspectives from tobacco, household goods, luxury brands, clothing, and pharmaceuticals that you can use to guide your integrated brand enforcement strategies.